On the 17th of May Embassy of Ukraine in Austria organizes individual meetings between key buyer representatives of Austrian retailer chains Rewe Billa, Spar and Metro with 12 Ukrainian manufacturers of sweets, beverages, honey, fish and dairy products.
Vienna Trade Fair – is a practical step in implementation of Deep and Comprehensive Free Trade Area (FTA) between Ukraine and the European Union, which came into full force on January 1, 2016. These series of meetings are designed to facilitate signing of the contracts and subsequent appearance of Ukrainian products on the Austrian market.
Olexander Scherba, Ambassador Extraordinary and Plenipotentiary of Ukraine to the Republic of Austria: "Exports of own goods to the highly developed markets is one of the best contributions to the reputation and wellbeing of the country, so even one Ukrainian product on the shelves of Austrian supermarkets as a result of these meetings already represents a great achievement for us, because it is a piece of Ukraine in every Austrian home."
Austria – is one of the most prestigious yet hermetic consumer markets in Europe. As of today the share of Austria in the Ukrainian export and import structure is less than 1%. By the end of 2015 the volume of Ukrainian export to Austria amounted to USD 347.2 million, which represents a decrease of 34.6% comparing to the previous year. Main export categories so far have been iron ore and wood. Among the foods category Austrian consumers are able to buy Ukrainian honey and apple concentrate.
One of the organizers of the events, leading international auditing company Deloitte, conducted extensive preparatory work to ensure the highest level of Ukrainian representation in Vienna. Potential exporters have all the necessary quality certificates and safety approvals for export, clear understanding of customs and logistic processes and knowledge of EU labelling requirements.
Gregory Fishman, senior investment advisor at Deloitte: "Ukrainian products can boast of high quality while maintaining low production costs, and are thus able to gain recognition and appraisal on any market. Following extensive research, we chose 12 of the best local producers who are willing and have all opportunities to export their products to Europe, whose merchandise we hope will soon complement the range of Austrian supermarkets."
High representatives of Austrian buyers, who together cover more than 75% of the regional retail market, also confirmed their participation in Vienna Trade Fair. The main organizers of the event are the Embassy of Ukraine to the Republic of Austria, Deloitte professional services company and The Willard Group communications agency. The event is supported by the Austrian Economic Chambers (WKO) and Ukrainian Circle Vienna.